Prime Video is all set to premiere its Original reality series to discover and empower India’s most promising startups, ‘Mission Start Ab’, on December 19

Developed in collaboration with the Office of the Principal Scientific Adviser to the Government of India, the series sheds light on 10 grassroots entrepreneurs as they compete to receive mentorship and funding from three of India’s top investors—Kunal Bahl, Anisha Singh and Manish Chowdhary

Hosted by fashion designer-actor-entrepreneur Masaba Gupta and actor Cyrus Sahukar, ‘Mission Start Ab’ is executive produced by Indrajit Ray, directed by Srimanta Senguptta and is an Endemol Shine India production.

It will take the stories of the participants’ determination, resilience and unwavering perseverance to global audiences in 240+ countries and territories with its worldwide premiere, a press release from prime Video stated.

‘Mission Start Ab’ brings together a diverse array of new-age start-ups and entrepreneurs spanning sectors such as robotics, fintech, edtech, health and wellness, technology-enabled marketplaces.

The series offers viewers a front-row seat to the dynamic innovation and development taking place at the grassroots level in India. It explores the unique stories of these founders coming from modest backgrounds, showcasing bold aspirations, cultivated skills, personal sacrifices, and their vision to tackle real world challenges.

“At Prime Video, we strive to be a force for good for the country. Through our multiple skill-development initiatives, including the Letter of Engagement signed between Amazon and the Ministry of Information and Broadcasting, we have worked towards developing talent that can directly and indirectly contribute to the nation.

We are incredibly excited to collaborate with the Office of the PSA, Government of India, on ‘Mission Start Ab’, a series that leverages the power of entertainment to encourage all Indians to be audacious and bold with their ambitions,” said Sushant Sreeram, country director, Prime Video, India.

Talking about the show Rishi Negi, Group Chief Operation Officer, EndemolShine India and Banijay Asia, said, “It goes where no series has ever gone before. It seeks to inspire, engage, and entertain viewers through stories of real people who are bringing a change at the grassroots level with their innovations.”