Bollywood’s powerhouse performer Rajkummar Rao has officially joined hands with Sun King, one of the world’s leading providers of solar energy and energy-efficient products, to become the face of its India operations. The actor’s alignment with the brand marks a significant step toward building greater public awareness of clean, dependable, and affordable energy solutions across the country.

Sun King, widely recognized for its innovative solar lighting systems and energy-saving electrical appliances, has already impacted millions of homes in rural and semi-urban India—many of which struggle with inconsistent power supply. With Rajkummar Rao at the forefront of their campaigns, the brand aims to amplify its reach and reaffirm its core mission: to make sustainable energy a household norm, not a luxury.

“I’ve always believed in the kind of change that improves people’s everyday lives,” Rajkummar shared, reflecting on the collaboration. “Sun King’s solar and electrical products do exactly that — they bring reliability and peace of mind to homes and families who need it most. I’m proud to support a brand that’s helping India shine, sustainably.”

From high-performance solar home lighting systems to durable rooftop solar solutions and everyday energy-efficient appliances like fans and LED bulbs, Sun King’s range is designed to serve the needs of families looking for trustworthy and affordable alternatives to conventional electricity. Their products are especially significant in regions where grid access is limited or unstable, offering consistent light, power, and comfort through solar innovation.

Surabhi Sharma, Head of Marketing – Asia at Sun King, expressed confidence in the partnership, saying, “Rajkummar Rao stands for the same things we do — real-world impact, trust, and accessibility. Together, we’ll tell stories that reflect the hopes and realities of households across India, and show that sustainable energy is for everyone.”

Sahil Khanna, General Manager for Asia and Latin America, added, “Bollywood inspires millions across India, and Rajkummar Rao stands out for his sincerity and connection to real, human stories. He’s the perfect voice to help us share how reliable solar power and smart, energy-efficient appliances can transform everyday life.”

The announcement comes as Sun King kicks off a series of fresh, customer-focused campaigns starting this week at the South Asia Forum for Distributed Energy in New Delhi. The campaigns will span digital, TV, and regional activations, culminating in a special meet-and-greet event with Rajkummar Rao later this year for Sun King’s top-performing distributors and partners—a reward for those driving change on the ground.

This collaboration is more than just a celebrity endorsement. It’s a shared vision to empower millions of Indian families with clean energy alternatives, fuel progress at the grassroots level, and brighten lives across the country—one home at a time.