Rajiv Rajaram announced on Linkedin that he has joined SonyLIV as Head of Tamil content.

Rajaram previously worked as the Vice-President of Original Content at Culture Machine Studios.

Rajaram is a voice-over artist with 19 years of experience, who has lent his voice to over 3000 radio and television commercials.

He made his debut as a dialogue writer in Yashraj Films’ first Tamil Feature film ‘Aaha Kalyanam’, which is a remake of ‘Band Baaja Baraat’.

During his tenure at Capital Film Works, Rajaram penned the screenplay for a romantic comedy bilingual film titled ‘Moone Moonu Varthai’.

Rajaram is also one of the creators of Meme Boys, SonyLIV’s first Tamil original web series, which premieres on July 22nd, 2022. He also played Detective Mathimaran in the Tamil Original Fiction Audio Series on Spotify.

Rajaram has previously worked with advertising firms such as OPN Advertising, Ogilvy & Mather, Rediffusion Y&R, and Moulis Advertising.

As Team Member at OPN Advertising, he was involved in the making of second version of Whistle Podu for Chennai Super Kings, which became a viral sensation in 2010. He also worked on the script for Lancor’s ‘Right Foot’ film, which clinched Gold in Maddys 2012.

Rajaram is also the Co-Founder of Stray Factory, a Chennai-based collaborative entertainment initiative, which produced shows such as Hitchcock, Great Indian blogologues, Lost Audition among others.