In the Andhra Pradesh and Telangana markets, Radio City has announced an exclusive sales strategy partnership with Ramoji Group’s Eenadu E FM.

With this collaboration, Radio City will have a total of six radio stations in the region, including the two that are already operational in Hyderabad and Vizag, as well as the four that are planned in Vijayawada, Rajahmundry, Tirupati, and Warangal.

This collaboration will allow Radio City to become one of the region’s largest FM networks, while also increasing audience engagement by providing relatable content that will add value to their lives.

When it comes to understanding the pulse of its listeners, Radio City has always been one step ahead, weaving its charm with ground-breaking initiatives and IPs. Radio City has a strong presence in 39 cities across India, and this partnership will expand the radio station’s reach, allowing them to broaden its content distribution bouquet to a larger audience.

This strategic alliance between the two companies is expected to benefit both parties by increasing engagement and playing an important role in ensuring the radio industry’s long-term viability.

E FM is supported by the most prestigious Telugu media house, ‘Eenadu by Ramoji group.’ E FM emphasizes local Telugu flavor in all of its stations, both in content and accent, and plays current and classic hit songs to appeal to a wide range of listeners. Ushodayam, an early morning show that covers various devotional aspects and spiritual facts, is one of E FM’s shows. E-Mornings is a daily information show.

Maya Baazar is regarded as the ultimate classic film in Telugu cinema history. ‘Sathyabhama’ is a call-in show that discusses all female-related topics and issues to empower women. ‘Lite Teesko’ is a completely entertaining show.

Commenting on the strategic tie-up, Ashit Kukian, Chief Executive Officer, of Radio City, said, “The alliance with Ramoji Group’s Eenadu E FM is a strategic move for Radio City to further strengthen its reach and widen the audience base. Our commitment to offering appropriate solutions to the audience as well as advertisers has aided in maintaining our stance as the most sought-after radio station across the country. We are optimistic that with such strategic partnerships, we will be able to augment the growth of the organization and expand our footprint across newer markets.”

Commenting on the alliance with Radio City, Bapineedu K, Executive Director of E FM, said, “We are thrilled to announce that we have stepped into an exclusive sales strategy agreement with Radio City. This strategic alliance will benefit the radio channel to expand its listener base and will simultaneously conjure up the image of the Ramoji Group’s E FM. We looking forward to this partnership as radio has always been considered the most credible medium and this engagement with Radio City will further encapsulate the entire essence of our five-decade-old multi-dimensional corporate entity”.