Music Broadcast Limited, which operates the Radio City FM network, has appointed Sameer Kasare as Head of Technology & Infrastructure, further strengthening its leadership team as the company accelerates its focus on technology-driven innovation and digital transformation.

Kasare joins Radio City with more than 27 years of experience spanning media, broadcasting, digital platforms, and enterprise technology. His appointment comes at a time when media companies are increasingly investing in advanced technology infrastructure to support evolving audience consumption patterns and digital-first business models.

According to the company, Kasare will be responsible for driving Radio City’s technology and infrastructure strategy, with a strong emphasis on digital innovation, cloud transformation, artificial intelligence-led automation, cybersecurity, and the seamless integration of broadcast and digital ecosystems.

Before joining Music Broadcast Limited, Kasare held several senior leadership positions across some of India’s leading media and technology organizations. His professional journey includes key roles at Carnival Group, ABP News, India Today Group, and Reliance Broadcast Ltd., where he gained extensive experience in managing large-scale technology operations and digital transformation initiatives.

Over the years, he has worked across diverse areas including broadcast technology, enterprise infrastructure, digital platforms, information security, and technology modernization, building expertise in aligning technological capabilities with business growth objectives.

The appointment reflects Radio City’s broader strategy of strengthening its technology capabilities as the media landscape continues to evolve rapidly. With traditional broadcasting increasingly intersecting with digital platforms, streaming services, data-driven audience engagement, and emerging technologies, broadcasters are focusing on building agile and future-ready technology frameworks.

Industry experts note that investments in cloud-based infrastructure, AI-powered automation, cybersecurity, and integrated content distribution systems have become critical for media companies looking to remain competitive in an increasingly digital environment.

At Radio City, Kasare is expected to play a key role in modernizing technology operations and supporting the company’s long-term digital ambitions. His mandate will include enhancing operational efficiency, improving infrastructure resilience, and enabling the adoption of innovative technologies that can support both broadcast and digital growth.

The company said his appointment underscores its commitment to creating a robust and scalable media technology ecosystem capable of adapting to changing industry demands and audience expectations.

With nearly three decades of experience across broadcasting and enterprise technology, Kasare’s addition to the leadership team is expected to contribute significantly to Radio City’s ongoing transformation efforts as it continues to expand its presence across traditional and digital media platforms.