Prime Video gets stupendous response to Prime Day content lineup

Prime Video’s mega line-up for Prime Day 2024 India, held on July 20 and 21, captivated Prime members across India and around the globe.

Leading up to the event, Prime Video unveiled an exciting slate of 15 highly anticipated Indian and international series and movies in five languages, reaching viewers from 4,665 cities and towns across India. The global reach extended to 200 countries and territories, as Prime Video continued to deliver blockbuster hits, showcasing India’s stories to the world.

Prime Video India’s line-up for Prime Day 2024 featured:
• Season 3 of the Original series Mirzapur (Hindi): This highly anticipated series became the most-watched show ever on Prime Video in India and ranked in the Top 10 Trending lists on Prime Video in over 85 countries and territories during its launch weekend.
• Garudan (Tamil): A blockbuster action thriller.
• PT Sir (Tamil): A gripping social drama.
• Naach Ga Ghuma (Marathi): A critically acclaimed film.
• Satyabhama (Telugu): A crime thriller.
• Gam Gam Ganesha (Telugu): A heist comedy.
• Sharmajee Ki Beti (Hindi): A direct-to-service comedy-drama.
• Inga Naan Thaan Kingu (Tamil): An action-comedy entertainer.

Prime Video also made global entertainment more accessible for Indian customers, with international Prime Day titles being viewed from over 98% of India’s pin codes. The lead-up to Prime Day 2024 included premieres of:

• The Boys (English) Season 4: A global blockbuster Original series.
• Federer: Twelve Final Days (English): A documentary following Roger Federer in the last twelve days of his professional career.
• Civil War (English): A dystopian thriller.
• My Lady Jane (English): A historical Original series.
• Space Cadet (English): A romantic comedy.
• My Spy: The Eternal City (English): A spy comedy.
• Bob Marley: One Love (English): A biographical musical drama.

Prime Video’s diverse and extensive line-up for Prime Day 2024 has set a new benchmark for entertainment, continuing to bring global stories to Indian audiences and showcasing Indian narratives to the world.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Prime Video gets stupendous response to Prime Day content lineup

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