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Through a strategic partnership with MX Player, ABS-CBN continues to strengthen and extend its reach among foreign audiences. ABS-CBN and MX Player’s collaboration is a first for both companies, whose business activities span continents.
ABS-CBN, a Philippine-based media and entertainment company, has been creating and producing content for nearly seven decades.
The company has branches in the United States, Canada, the Middle East, Europe, Australia, Asia, and the Pacific Islands. Its content is currently accessible via cable/satellite, IPTV (video-on-demand set-top box), and iWantTFC. (OTT).
MX Player, which has over a billion downloads since its debut in 2019, is now available as an OTT platform in the United States, Canada, Australia, South America, and parts of Asia.
According to MX Player, “MX Vdesi is a content category that is performing extremely well on our platform, and we strive to bring viewers compelling stories from around the world in their preferred Indian language.” We’re excited to enter a new international market with the addition of these five Filipino titles, and we think the extremely relevant and relatable narratives will resonate with Indian audiences.”
ABS-CBN, which is known for crossing borders through endeavors such as international co-productions, content adaptations, and multilingual distributions, sees the collaboration as a timely chance as the company extends its viewership to the international market.
“Through exceptional storytelling, ABS-CBN and MX Player can show to a wider range of audience the shared culture of Filipinos and Indians, and – more importantly – a true humanity,” said Maribel Hernaez, ABS-CBN Global’s managing director for Asia Pacific region. Whether the tale is about vengeance or love, crime or action, family or society, viewers will undoubtedly find something to their liking.”
MX Player users can now enjoy the following array of premium Filipino content dubbed in various Indian languages such as Hindi, Tamil, Marathi, Bengali, Kannada, and Malayalam on their desktop and laptop computers, tablets, mobile phones, smart TVs, internet-enabled devices and gaming consoles.
