One of Indian advertising’s most iconic names, Prasoon Pandey, is all set to step into the world of feature filmmaking. MovieVerse Studios and Ellipsis Entertainment have officially announced a new mass contemporary mythological thriller to be directed by Pandey, marking his much-awaited debut in cinema.

According to a press release issued by the studios, the project aims to define and elevate a new genre in Indian filmmaking by blending mythological themes with a modern, mass-appeal narrative. Prasoon Pandey, who is widely regarded as one of the most influential ad filmmakers in Asia, brings with him a legacy of visual brilliance, emotional storytelling, and award-winning creativity—his accolades include recognitions at Cannes Lions, Clio Awards, and D&AD.

The film’s screenplay has been written by noted writer Vaibhav Vishal, who has crafted a culturally rich yet contemporary storyline designed to resonate with modern audiences.

Aditya Pittie, Managing Director of IN10 Media Network, shared his excitement for the collaboration, stating, “At MovieVerse, we’ve always believed in backing stories that offer something fresh and exciting. Welcoming Prasoon aboard is a monumental step forward for us. His storytelling prowess and this powerful narrative have the potential to both inspire and entertain at scale.”

Vivek Krishnani, CEO of MovieVerse Studios, added, “We are dedicated to delivering content that strikes the perfect balance between emotion and grandeur. Collaborating with Prasoon Pandey for his feature film debut is a creative milestone for us. The story is compelling, cinematic, and promises an unforgettable viewing experience.”

Partners at Ellipsis Entertainment, Tanuj Garg and Atul Kasbekar, echoed the sentiment, calling it a moment of pride. “Prasoon has been a dear friend and creative inspiration for years. We’ve shared several scripts with him, but this one stood out. We are thrilled that he’s making his debut with us and proud to welcome him into the Ellipsis family,” they said.

Speaking about his decision to take the leap into features, Prasoon Pandey remarked, “I’ve always been fulfilled by the stories I’ve told through advertising. But when Atul shared this script, I knew I had to take this on—it’s unlike anything I’ve seen before. It’s a narrative with the power to push cinematic boundaries. With MovieVerse and Ellipsis by my side, I couldn’t have asked for better collaborators.”

The casting process is currently underway, and the lead actors are expected to be announced shortly.