Prasar Bharati-ICCR in a pact to promote Indian culture

Indian pubcaster Prasar Bharati and Indian Council for Cultural Relations (ICCR) signed a memorandum of understanding today for promoting Indian culture.

The performances of the eminent artists associated with the ICCR will be telecast on the national and international channels of Doordarshan. The dance and music performances will be showcased on DD National, DD India, regional channels of Doordarshan and Prasar Bharati News Services (digital platform of Prasar Bharati) in the form of a weekly programme.

The agreement aims to bring forth the best of Indian culture to the national and global audiences, and provide TV and digital platforms to the performing artists.

In collaboration with the ICCR, Doordarshan will produce 52 half an hour episodes, based on cultural events/concerts/performances of music/dance organized by ICCR.

The three-year agreement was signed between Mayank Kumar Agrawal, Director General, Doordarshan and Dinesh K Patnaik, Director General, Indian Council for Cultural Relations in the presence of Shashi Shekhar Vempati, CEO, Prasar Bharati, DPS Negi, Member (Finance), Prasar Bharati and other senior officers from the pubcaster and ICCR.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Prasar Bharati-ICCR in a pact to promote Indian culture

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