POGO, India’s homegrown kids’ entertainment channel, today announced the launch of ‘ New Big Picture’, a first-of-its-kind content format that brings iconic characters in a mini-series format, for Indian viewers in six languages – Hindi, Tamil, Telugu, Kannada, Malayalam, and Marathi.

‘Big Picture,’ created by combining engaging plots and a weekly format, will provide young viewers with an hour-long three-part feature of content.

Speaking about the launch of ‘Big Picture’, Uttam Pal Singh, South Asia Head – Kids Cluster, Warner Bros. Discovery, said, “Since the beginning, POGO has strived to introduce stories in varied formats reflecting the joy of being a kid along with the heart of riveting narratives. ‘Big Picture’ is our attempt to immerse fans in the worlds of popular characters in a never-before format that will pique the interest of young viewers every week. We are confident that POGO fans will enjoy the ‘Big Picture,’ which premieres with the blockbuster stories of India’s most famous animated character, Chhota Bheem.”

POGO’s ‘Chhota Bheem’ kicks off the ‘Big Picture’ slate with the ‘Chhota Bheem: Kirmada Ka Keher’. With the upcoming parts of the mini-series, Bheem, and his friends will take fans on new adventures on Sunday, March 5, at 11:30 AM, followed by repeats throughout the week.

“In terms of popularity in India, Chhota Bheem has received tremendous support from audiences as an original animated cartoon series on par with international shows,” said Rajiv Chilaka, Founder and CEO, of Green Gold Animation.

“Over the years, our deep-rooted stories have entertained children. “We are thrilled to present a new batch of ‘Chhota Bheem’ stories in POGO’s exciting ‘Big Picture’ format,” he added.