Pogo, India’s homegrown kids’ entertainment channel, is gearing up to commemorate the 15th anniversary of ‘Chhota Bheem’.
The channel will bring the adventures of the cartoon character in various avatars to its fans across India as part of the month-long anniversary campaign, with new Big Picture and series, movie premieres, digital initiatives, and on-ground birthday celebrations.
Pogo will kick off the on-air celebrations by inviting kids to watch Chhota Bheem’s victory over Mahavinashi in a special blockbuster telefeature, ‘Mahavinashi ka Badla’, on Sunday, April 30 at 11.30 AM.
Additionally, beginning Monday, April 30 at 9.30 a.m., Pogo will invite fans to watch the premiere of the globally successful series ‘Mighty Little Bheem’ as he travels through his city on epic adventures, often in search of ladoo.
Not only that but Throughout May, audiences will be able to witness the might of their favorite superhero, beginning with the premiere of ‘Yamlok Ki Khoj’ on Monday, May 1 at 11.30 AM and the brand-new Big Picture ‘Damyan ki Dehshat’ beginning May 7 every Sunday at 11.30 AM.
Along with Little Singham, Chhota Bheem will visit its fans at leading malls across Mumbai, Delhi, Ahmedabad, Bengaluru, Pune, Hyderabad, and Mangalore. Along with a big three-tier laddoo cake cutting, this campaign will include engaging challenges, live performances, and games for parents and kids around Bheem’s favourite food, ‘Laddoos’, with exciting prizes!
Pogo will also commemorate 15 years of Chhota Bheem across its social media handles. Throughout summer, with #HBDBheem and #LaddooGames series on Instagram, Pogo will invite fans to chant and dance to the ‘Laddoo Khake Bolo Happy Birthday Bheem’ song and participate in exciting games such as Treasure Hunt, Pictionary, and many more for memorable gifts.
“We are thrilled to be the pioneers in kids’ entertainment, Indian original content and cherish this 15-year long partnership which brought Chhota Bheem, Chutki, Raju, and many adorable characters and their adventures to the homes of millions of kids across India, setting new benchmarks for India’s animation industry,” said, Uttam Pal Singh, South Asia Head – Kids Cluster, Warner Bros. Discovery. “To celebrate the 15-year milestone, we are delighted to debut the globally successful series Mighty Little Bheem for the first time on Indian Television. This delectable adventure comedy series and our Chhota Bheem Big Pictures and movies will continue to engage audiences across the country,” he added.
Celebrating the milestone, Rajiv Chilaka, Founder and CEO, Green Gold Animation and Creator of Chhota Bheem, shared, “For 15 years, kids and families across the world have connected with the fascinating tales and globe-trotting adventures of Bheem and his friends, representing Indian culture. With Pogo, Chhota Bheem became a cultural phenomenon transcending generations and borders, furthering India’s burgeoning animation industry. We are thrilled to further our partnership with Pogo and excited for the channel’s audience to experience Bheem’s newest avtaar – Mighty Little Bheem for the first time.”