OYO, the leading hospitality company, has launched its latest campaign, ‘Kya Baat Kar Rahe Ho,’ showcasing its extensive network of premium, company-serviced hotels across India. This new initiative signifies OYO’s commitment to enhancing guest experiences through innovative features such as the Quick Check-in option on the OYO app. The app now includes a new tag to help users easily find and book these premium properties.

The campaign, developed in collaboration with the creative agency Moonshot—founded by Tanmay Bhat and Devaiah Bopanna—aims to redefine OYO’s brand perception. The advertisement was crafted by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi from Moonshot, directed by Rahul Bharti, and produced by Sun City Studios.

The film opens with a young couple, Sunita and Rishabh, sharing a meal with Sunita’s parents and grandmother. When Sunita reveals their weekend plans to stay at an OYO hotel, her parents react with surprise, humorously alluding to OYO’s former reputation as a “couples hotel.” As the story progresses, Rishabh extends the invitation to the entire family, heightening their astonishment. The narrative then transitions to the family arriving at a luxurious OYO hotel, where they are pleasantly surprised by the premium services and elegant ambiance.

Through this campaign, OYO addresses and dispels outdated views, emphasizing its versatility and commitment to providing premium experiences for all types of travelers. Whether it’s a family vacation, a weekend with friends, solo adventures, or study sessions, OYO now offers premium accommodations to suit every need.

Ritesh Agarwal, Founder & CEO of OYO, expressed his excitement, stating, “We are thrilled to reintroduce our company-serviced hotels. Our goal is to provide a premium, reliable, and enjoyable stay for every type of traveler, and this step highlights our commitment to transforming perceptions and exceeding expectations.”

Devaiah Bopanna, Co-Founder of Moonshot, shared his enthusiasm, “Working on this campaign was a fantastic experience. We wanted to capture the surprise and delight of discovering the new OYO, and I hope we’ve done just that. The new OYO has something for everyone, and I hope this film helps convey that message.”

These company-serviced properties, operated by OYO, are designed to elevate the stay experience. From cozy retreats to luxurious getaways, each property features premium amenities such as pristine linen, seamless check-in, prompt on-call service, delicious breakfasts, and dependable Wi-Fi, underscoring OYO’s dedication to excellence and customer satisfaction.