Ormax Media has announced the appointment of Sanket Kulkarni as head of business development (theatrical).

Kulkarni will be in charge of the company’s Indian film industry business development and account servicing initiatives.

In the areas of content, marketing, and business strategy, he and his team will collaborate closely with leading film studios, production houses, and marketing agencies.

Kulkarni began his career at Ormax Media in 2014 as a member of the Film Insights team, Financial Express reported.

After four years with the company, he moved on to ZEE5, then Sony LIV, where he specialized in content strategy and viewership maximization.

He brings knowledge of the Indian entertainment industry landscape and will lead Ormax Media’s efforts to collaborate with the Indian film industry.