Orion, one of the largest food companies of South Korea and makers of world-famous snacks such as Turtle Chips, has announced its collaboration with IPL’s Punjab Kings as the team’s Official Snacking Partner for 2023.

This collaboration between the two brands is a perfect match, with cricket and snacking being a complementary pairing.

Sharing his views on the association, Saurabh Saith, CEO, Orion India, said in a statement, “The name and emblem of Punjab Kings, represented by the fierce lion in the team’s logo, embody the spirit of energy and flair that sets the team apart. As official snacking partners, we are thrilled to introduce/launch our latest offering, the world-renowned Turtle Chips, to fans and consumers alike.

“As one of the largest markets for western salty snacks in India, Punjab was a natural and strategic choice for us. We look forward to celebrating the dynamic synergy between cricket and snacking.”

This year’s Punjab Kings team has an exceptional array of talent, including renowned players such as Sam Curran, Shikhar Dhawan, Kagiso Rabada, and many more, the company added.

Satish Menon, CEO, KPH Dream Cricket Private Limited, owners of Punjab Kings, said, “We are proud to partner with Orion, a multinational brand, as a partner of Punjab Kings. Orion’s rapid expansion in such a short period of time is a testament of the brand’s quality and standards, and we are confident that this partnership will enable them to further increase awareness and scale the reach of their products. Together, we look forward to creating a powerful and impactful association that will benefit our fans as well as both the brands.”

India is Orion’s 11th overseas production base with other manufacturing facilities spread across countries like Korea, Vietnam and Russia. The company’s India plant is focused on catering to local taste preferences and is producing a 100 percent vegetarian range of Choco-Pies and now Turtle Chips.