Actors Kiara Advani and Sidharth Malhotra, presently basking in the success of film “Shershah”, based on Kargil war hero Vikram Batra’s life, and also known for their fitness and disciplined regimes, will be promoting OneFitPlus across digital platforms.

OneFitPlus, one of India’s largest fitness-tech company, dealing in connected fitness equipment like treadmills, indoor bikes and bicycles, has signed Kiara Advani and Sidharth Malhotra as its brand ambassadors.

Kiara and Sidharth are youth fitness icons and have built their place in Bollywood through talent, grit, determination and rigour, OneFitPlus said in a press release issued from Hyderabad.

In a sector where technology and services have been low, OneFitPlus has taken the leadership position with over 1,50,000 customers by provisioning pan India active post sales service, connected gaming and connected personal trainers where customers across India can compete with each other in real time using their RPM Fitness or Fitkit Treadmill or Spin Bikes, the statement claimed.

Mohit Mathur, Founder & CEO, OneFitPlus, said, “At OneFitPlus, we’re committed to our message of ‘Make Fitness Fun’. Exercise should be enjoyed so it becomes sustainable. Sidharth and Kiara have displayed remarkable persistence, discipline and grit in their fitness journeys much like their professional trajectories.

“They put in the time that is needed to be at their peak, physically and mentally. We share the same values and see a long and fulfilling partnership taking shape with both Kiara and Sid – helping and training India to get Fit.”

The brand ambassadors will be seen promoting OneFitPlus personal fitness programs and the entire line up of exercise machines across digital platforms. The new partnership adds to the brand’s vision of removing the effort from exercise and helping people in achieving their fitness goals in a fun, easy and accessible manner.

In a statement, Kiara said, “For me, fitness is not just about looking good on the outside, it’s about how I feel from within. The pandemic has kept us all at home for over a year and to have a fitness friend at home in OneFitPlus had me excited.”

According to Sidharth, “It’s very exciting to be associated with a fit-tech pioneer such as OneFitPlus. Fitness for me is imperative and I religiously follow a routine. Sweating out for me is a must every day and I think OneFitPlus has found a great way to make fitness fun for everyone.”

OneFitPlus was launched in 2017 and offers services across the fitness and wellness spectrum.