India’s premier integrated digital platforms company NXTDIGITAL Limited, the media vertical of the Hinduja Group, has appointed Mukund Sharma as Advisor, Content & Solutions, to lead the business development and strategic alliances for the digital business.

The company made this announcement via a LinkedIn post, saying Sharma, a veteran of the broadband business, has joined the company.

NXTDigital has a wide presence in the media landscape, including digital cable, satellite (HITS), broadband, content syndication and teleshopping.

Sharma will be responsible for the digital transformation and forays into the new media verticals.

He has previously worked with the Tata Group for more than a decade and comes with a wealth of media and entertainment experience.

Meanwhile late August, NXTDigital had announced some senior appointments, while a top executive of non-banking lender and material subsidiary of Ashok Leyland, Hinduja Leyland Finance, had stressed that a merger with NXTDigital will create value for shareholders all round.

OneOTT Intertainment, the broadband subsidiary of NXTDigital, had elevated Satyaprakash Singh, who was previously the VP and Business Head, to Chief Operating Officer.

The Hinduja Group had announced a restructuring of a few group entities where listed firm NXTDigital will transfer its digital and communications business to Hinduja Global Solutions and then absorb the unlisted HLF through a merger scheme.

Once the merger is completed in the next 6-9 months, subject to regulatory and shareholders approvals, HLF will get a benchmark in terms of valuation that will also reflect in Ashok Leyland’s valuation, the HLF exec had told Economic Times newspaper.