Nielsen, a global leader in audience measurement, data, and analytics, has launched it’s Digital Content Ratings Solution (DCR) in India, demonstrating its commitment to independent, digital audience content measurement.

DCR is a currency-grade solution to the industry’s growing need for quality online audience measurement in a privacy-conscious digital world.

DCR data will enable media publishers and agencies to understand digital content consumption and engagement on media publisher properties across multiple mediums, such as websites and apps, mobile devices, computers, and tablets, by providing census-level data of an online property’s digital audience. In addition to daily data delivery, weekly and monthly data will be available.

Nielsen Asia President (Commercial), Arnaud Frade: “We’ve never been more committed to meeting the needs of this ever-changing industry. Our unique technologies, assets, and data science expertise put Nielsen ahead when it comes to digital measurement.”

Nielsen Media India Lead (Commercial), Vishal Kamath added: “We’re focused on the future of media with a tech-forward mindset, and our Digital Content Ratings solution is yet another example of our industry-leading platforms. Whether you’re a large or a small site, need data daily, weekly, or monthly, we’ve got you covered.”

From November, Nielsen plans for DCR in India to be powered by Nielsen’s Identity System, which will use the same big data as Digital Ad Ratings in the market. The Nielsen Identity System powers DAR measurement in more than 30 markets globally.