The German Free-to-air TV Channel Nickelodeon has returned with the latest edition of the India leg of the global pro-socio campaign ‘Together for Good’.

This year, Nickelodeon, along with NGO partner Goonj, is inspiring kids to share with those in need and spread happiness, with the message of “Give More and Grow More.”

The campaign will see Nicktoons bring the message of fostering kindness through two engaging, fun, and light-hearted on-air films that show kids the difference that they can bring in the lives of others by sharing and learning to give more.

As part of the campaign, Nickelodeon will use several creative outreach methods to drive the message of ‘Give more and Grow More’ among kids.

The highly engaging digital campaign will see promotions on high-reach platforms like YouTube, which will be further supported by a social media plan on FB and IG, the company said in a statement.

This apart, the campaign will also come to life through engaging with mommy networks and influencers, who will help amplify the reach and ensure the message reaches far and wide.

‘Together for Good’ is Nickelodeon’s worldwide initiative that believes anyone, anywhere, anytime, can help make the world a better place.

The previous editions of the campaign highlighted hard-hitting topics, including the academic pressure faced by young kids, child safety, sexual abuse among kids, and more.

Commenting on the campaign, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network at Viacom18, said, “As a responsible broadcaster for kids, their well-being and growth is at the center of all our initiatives at Nickelodeon. Over the years, we have introduced several social initiatives themed under ‘Together For Good’ to inspire positive behavioral change among kids. We believe that kids are the change agents of society and teaching them the importance of sharing is a key step towards helping instill a sense of empathy and high EQ.”