News18 India,  a leading Hindi news channel, has unveiled a compelling out-of-home (OOH) campaign to promote the second edition of the prestigious Amrit Ratna 2023.

As part of the promotion for this highly anticipated event, the channel executed an extensive outdoor campaign in Delhi-NCR and Mumbai to create awareness among the public and maximize visibility.

The OOH campaign strategically targeted high-visibility locations, including NH8 in Delhi, Yamuna Expressway in Noida, the DND Flyover connecting Noida to Delhi, prominent areas like Cyber Hub and Cyber City in Gurgaon, as well as key locations in Mumbai such as Chhatrapati Shivaji Maharaj Terminus and Mahim Junction, a press release from News18 India said.

The campaign covered major roads, national highways, office spaces, and featured various advertising formats like unipoles, gantries, LED screens, metro pillars and bridge panels.

Karan Abhishek Singh, CEO of Hindi News at Network18, expressed, “This outdoor campaign was designed to pique curiosity among our audience, encouraging them to delve into the extraordinary stories of our nation’s achievers. The response to this campaign has been nothing short of phenomenal, with audiences wholeheartedly embracing the tales of India’s pride.”

Through Amrit Ratna, News18 India aims to acknowledge and honour individuals who have elevated India’s global standing through their passion, outstanding talent, and ground-breaking accomplishments. In this edition, distinguished honourees, such as actors Aamir Khan and Asha Parikh, and former boxing world champ Mary Kom, along with several others, were bestowed with the prestigious Amrit Ratna Samman.

The Amrit Ratna platform serves as a celebration of remarkable individuals who have made a significant impact on the nation and the world, contributing to the nation’s glory and success.