News18 India challenges Aaj Tak with dominant outdoor campaign

News18 India has launched an assertive outdoor campaign, showcasing its supremacy over Aaj Tak during the 2024 Lok Sabha election counting day. Prominent advertisements across prime locations in Delhi-NCR highlight News18 India’s leadership in Hindi news broadcasting, the news network said in a press statement.

According to data from the Broadcast Audience Research Council (BARC), News18 India achieved an impressive reach of 7.69 crore (unrolled) on counting day. In the same period, the channel recorded a reach of 3.74 crore (rolled), significantly outpacing Aaj Tak’s 3.40 crore reach. (Source: BARC | Metric: Reach TG: 2+ | Period: 04th June 2024, 24 Hrs | Market: HSM | *As per BARC CER).

The News18 network collectively reached an unprecedented 16.20 crore viewers on counting day, surpassing even the 2024 IPL finale’s television reach of 10.90 crore. (Counting Day Unrolled Data | Source: BARC | Channel: Network18 (20 channels) | Metric: Reach TG: 2+ | Period: 04th June 2024, 24 Hrs | Market: All India) (IPL Finale | Source: BARC | Channel: Star Sports (13 channels) Metric: Reach TG: 2+ | Period: 26th May 2024, 24 Hrs | Market: All India).

This campaign not only underscores News18 India’s dominance in Hindi news viewership but also strategically targets Aaj Tak, solidifying its position as the leading choice for election coverage.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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News18 India challenges Aaj Tak with dominant outdoor campaign

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