In a significant achievement for regional news broadcasting, News18 Bangla has emerged as the No.1 Bengali news channel, overtaking ABP Ananda in overall market share, according to the latest data released by the Broadcast Audience Research Council (BARC).

The channel’s remarkable lead of 3.3 percent over its closest competitor marks a major milestone in its journey, reinforcing its growing dominance in West Bengal’s media landscape.

As per BARC data (Market: West Bengal | TG: All 15+ | Period: Week 8’25 | Metric: AMA 000s), News18 Bangla not only secured the top position but also recorded an impressive cumulative reach of 20,200, surpassing its competitors:
ABP Ananda – 20,000
R Bangla – 12,200
TV9 Bangla – [Figures not disclosed]
This outstanding growth is attributed to News18 Bangla’s strategic programming revamp, deep local engagement, and an unwavering commitment to high-quality journalism.

The channel’s rise to No.1 has been fueled by multiple factors, including:
Extensive Statewide Coverage: Expanding its network to urban and rural areas, ensuring real-time updates from every corner of Bengal.
People-Centric Journalism: Focusing on hyperlocal news and underrepresented communities, amplifying their voices and fostering a deeper connection with viewers.
Strategic Programming Overhaul: A refined content approach that blends hard-hitting investigative journalism with insightful regional storytelling.

News18 Bangla’s emphasis on groundbreaking news reports, political analysis, and socially relevant stories has struck a chord with audiences. Its commitment to credibility, accuracy, and impactful storytelling has further strengthened its viewership base and trust factor.

The latest BARC rankings reaffirm News18 Bangla’s leadership in the regional news segment. As the channel continues to innovate and evolve, it remains dedicated to delivering reliable, insightful, and empowering journalism, setting new benchmarks for the industry.