Network18, India’s largest media conglomerate, has solidified its position as the nation’s leading digital news network, surpassing 325 million followers across platforms like YouTube, Facebook, X (formerly Twitter), Instagram, Snapchat, and WhatsApp. With content delivered in English, Hindi, and over 13 regional languages through brands such as CNN-News18, CNBC-TV18, News18 India, and Firstpost, Network18 leads the industry in digital news distribution.

The network’s performance on YouTube has been exceptional, with 19 billion views and 822 million hours of content consumed in the first half of 2024. Twelve of its YouTube channels hold top positions in their categories. Its strong presence on WhatsApp Channels, with over 47 million followers, has also fueled its rapid digital growth, the news network said in a press statement.

A focus on regional content has been key to Network18’s success, generating over 11 billion views in the first half of 2024. With more than 120 million followers across regional platforms, the network continues to deliver hyper-local content in languages from South and Northeastern India. News18 Bangla is nearing 2 billion views, while News18 Odia and News18 Punjab have surpassed 1 billion views each.

Pranav Bakshi, Head of Partnerships and Digital Video Strategy at Network18, highlighted the significance of this achievement: “We’ve established the largest social media presence in India, expanded our Connected TV audience, and achieved remarkable growth across all screens—mobile, desktop, and TV. Our unmatched scale and growth reflect our dedication to providing high-quality, engaging content.”

With 20 percent of its audience from international markets, Network18’s global influence continues to rise, making it a dominant player in the evolving digital news industry.