Netflix widening audience net with diverse genre of content
Go Back
2 months ago 06:00:51am Television

Netflix widening audience net with diverse genre of content

New Delhi, 02-March-2024, By IBW Team

Netflix widening audience net with diverse genre of content

Netflix India is broadening the aperture for audiences in 2024, says the platform’s vice president, content, Monika Shergill, citing the period spectacle ‘Heeramandi: The Diamond Bazaar’ by Sanjay Leela Bhansali and the comedy show ‘The Great Indian Kapil Sharma Show‘ as cases in point.

The streamer has had “continued and consistent success” with Indian content, she said. In 2022, 42 India titles trended globally on Netflix and that number climbed to 62 last year, a PTI report from New Delhi stated.

But can the country produce a global sensation such as ‘Squid Game’, the award-winning Korean drama that became the streamer’s most watched show in 2021?

”No creator or service can plan that success. There is only one way to achieve that success and that’s the audience’s love,” Shergill told PTI after the launch of Netflix India’s 22 project line-up for 2024 yesterday.

”As a creative executive, I would submit to the audience’s love… Nobody can design it or predict it. All we have to do is to really work hard, take bold bets, make exciting content and it will spiral and keep becoming bigger…,” she added.

Discussing the varied India content, Shergill said audience tastes get shaped and reshaped as they watch and consume. ”In fact, audiences don’t know what’s the next thing that they might like or what’s behind the corner and suddenly many people start watching it and it becomes a hit.

“We are really broadening the aperture for the audience. We are looking at programming stories on a very wide spectrum,” Shergill said.

According to the senior executive, the pandemic, however unfortunate, gave people a lot of time to explore content from around the globe.

It was a learning period for the streamer and helped Netflix India witness a phenomenal rise in 2023. It was also the year the platform won an Oscar for ‘The Elephant Whisperers’, an International Emmy for the comedy special ‘Vir Das: Landing‘, and an award for ‘Scoop’ at a parallel event during the Busan International Film Festival, said Shergill.

”So on the back of last year, 2024 is going to be bigger and bolder… Look at some of the biggest titles that we are programming… ‘Heeramandi’ is never seen before (whether it is) the scale or the story from the greatest auteur of Indian cinema. With ‘The Great Indian Kapil Sharma Show’ our ambition is to touch every audience member out there who has loved Kapil’s comedy,” she added.

This year Netflix India subscribers will also have access to the series adaptation of the December 24, 1999 hijack of the Indian Airlines flight which went down in Kandahar, Afghanistan.

The executive said it takes anywhere between 18-24 months for an average film or series to come together but some stories, like the lavishly-mounted ‘Heeramandi’, take more time to shape.

“The stories that are coming from YRF this year… the documentary on Yo Yo Honey Singh (backed by Guneet Monga) and the film on Chamkila is going to be a movie that will leave a lasting impression. (It’s) a very electric film slate this year,” she added.

Asked why Netflix India is yet to produce a series like ‘Squid Game’ that became the runaway global hit in 2021, Shergill said that level of success “is like a unicorn”.

“I feel very good about the question at one level because nobody’s asking any other service that question. It’s amazing to see that faith in Netflix stories, in Netflix service to give world-class content,” she added.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Our Events

  • img
    SatCab Symposium

    SatCab symposium organized by Aavishkar Media Group is an annual event. It's a well-informed event where we have a panel discussion on the current affairs and future forecasting on our industry.

  • img
    Ratna Awards

    BCS Ratna Award organized by Aavishkar Media Group is an annual event. In this award function, a community of our industry is honored by receiving the award for the contribution of their work.

  • img
    Chetna Yatra

    Chetna Yatra organized by Aavishkar Media Group is an annual event. Held by Dr. AK Rastogi, Chairman of Aavishkar Media Group. Pilgrimage India in his car for connecting the people of our industry.

  • img
    Imaan India Sammaan

    Imaan India Samman is an event mobilized by Aavishkar Media Group, which was launched in 2012. Giving the award to the NGOs for giving their contribution to society.

Youtube Videos