Netflix is set to enter the world of brick-and-mortar retail with the introduction of a chain of physical stores, aptly named ‘Netflix House.’

These stores aim to not only provide fans with an opportunity to acquire merchandise inspired by their favorite Netflix shows but also to immerse themselves in dining experiences and carefully curated live events.

According to Variety, the venture into brick-and-mortar retail for Netflix will commence with the opening of the first two ‘Netflix House’ locations in the United States in 2025.

The specific locations are yet to be disclosed, keeping fans eagerly anticipating the unveiling.

For die-hard entertainment enthusiasts who wish to bring a piece of their beloved Netflix series into their daily lives, ‘Netflix House’ will offer an array of show-themed merchandise, including coveted items such as the Lincoln Lawyer coffee mug.

Beyond the conventional retail concept, these Netflix House establishments will offer immersive experiences, starting with an obstacle course inspired by the popular show ‘Squid Game.’

This creative choice, while appearing to contrast with the show’s critique of modern capitalism, aligns with Netflix’s commitment to engaging and entertaining its global audience.

‘Netflix House’ promises further excitement through rotating art installations paying homage to their hit shows and live performances designed to captivate fans.

The in-house restaurant will feature a diverse menu, incorporating delectable dishes and beverages spotlighted in the streaming giant’s popular unscripted food-based reality shows, ranging from fast-casual options to high-end dining experiences.

Netflix‘s Vice President of Consumer Products, Josh Simon, explained the rationale behind this global venture, emphasizing the strong desire of Netflix customers to immerse themselves in the world of Netflix’s content.

While ‘Netflix House’ represents a bold new chapter for the streaming giant, it’s not their first foray into physical experiences. Netflix has previously organized a series of pop-up events worldwide to celebrate specific shows such as “Stranger Things” and its assortment of culinary reality programs.

However, ‘Netflix House’ marks a significant shift, as it will encompass the full spectrum of Netflix’s content offerings, making it a premier destination for fans. Although it’s unlikely to feature live experiences centered around lesser-known series like ‘Real Rob,’ ‘Flaked,’ or ‘The Ranch,’ ‘Netflix House promises to be a treasure trove for fans, with the potential to uncover unique merchandise from fan-favorite shows like “BoJack Horseman.”

As Netflix continues to refine the finer details regarding menus, locations, and other aspects of the ‘Netflix House’ concept, eager fans have more than a year to anticipate the immersive retail experience. This bold step into the world of physical retail is sure to enhance the connection between Netflix and its devoted fan base.