Netflix Inc has laid out plans to crack down on password sharing for accounts on its streaming platform, including setting up primary location and paying a couple of dollars for an extra member.
The video-streaming giant, which has estimated that 100 million around the world use a shared account, said that members can now easily manage who has access to their account, transfer profile to a new account and still easily watch Netflix on their personal devices or log into a new TV.
“So over the last year, we’ve been exploring different approaches to address this issue in Latin America, and we’re now ready to roll them out more broadly in the coming months, starting today (Wednesday) in Canada, New Zealand, Portugal and Spain,” the company said in a blogpost, according to a Reuters report.
Members on Netflix’s standard or premium plan in many countries can add an extra member sub account for up to two people for an extra C$7.99 a month per person in Canada, NZD$7.99 in New Zealand, 3.99 euros in Portugal, and 5.99 euros in Spain, the company said.
The company lost subscribers in the first half of 2022 amidst stiff competition from rivals, prompting it to look more seriously into password sharing and launching an ad-supported plan.
Govt. not considering rules for use of AI in filmmaking: Murugan
DTH revenue slide to ease to 3–4% this fiscal year: Report
At Agenda Aaj Tak, Aamir, Jaideep Ahlawat dwell on acting, Dharam
JioHotstar to invest $444mn over 5 years in South Indian content
Standing firm, TRAI rejects DoT views on satcom spectrum fee
‘Dominic and the Ladies’ Purse’ premieres on ZEE5 Dec 19
Amazon announces 2 new Lara Croft games; one set in India
India marks strong M&E presence at FOCUS London ’25
Nawazuddin, director Trehan on ‘Raat Akeli Hai’ cop universe
Govt walking tightrope on fighting misleading info, creative freedom 


