NDTV, a name that has defined news and storytelling in India for over three decades, is stepping into a new cultural space with the launch of NDTV Good Times, a platform for live concerts and immersive experiences.

For years, NDTV has chronicled India’s journey — from historic milestones and challenges to everyday stories of progress and ambition. That legacy now finds expression in a new dimension that celebrates culture, connection, and collective energy. According to an NDTV press release, Good Times will curate iconic performances in extraordinary settings, presenting artistes whose work transcends entertainment to become part of the nation’s shared identity.

The live experiences will feature some of India’s most celebrated musicians. AR Rahman will perform against the sacred backdrop of the ghats of Varanasi, Sonu Nigam will pay tribute to Mohammed Rafi at Dal Lake in Srinagar on the legend’s centenary, while Shankar-Ehsaan-Loy, Jubin Nautiyal, and Neha Kakkar will bring their signature energy to audiences across cities. These concerts are envisioned not just as performances, but as moments of cultural celebration that create lasting memories.

Rahul Kanwal, CEO and Editor-in-Chief of NDTV, said the initiative builds on NDTV’s ethos of being at the intersection of storytelling and society. “With NDTV Good Times, we take that commitment into the realm of live culture and experiences – curating iconic performances that will not just entertain but also inspire, connect, and create lasting memories for audiences across India,” he said.

Echoing the sentiment, Rahul Shaw, Chief Experiences Officer, NDTV, highlighted the global shift in cultural consumption. “Live experiences are the new heartbeat of culture globally – and create deeply personal experiences. NDTV Good Times is about reimagining that heartbeat for India, bringing together the nation’s finest artistes in extraordinary settings, and ensuring that every performance becomes an occasion to remember,” he said.

What sets this journey apart, NDTV noted, is its ability to seamlessly amplify these events across broadcast, digital, and social platforms. With District as its trusted ticketing partner, NDTV Good Times promises to move beyond entertainment, crafting experiences that are immersive, unmissable, and distinctive in scope.

Every concert and collaboration under Good Times is designed to distill cultural moments into lasting imprints — shaping the identity of a generation that is young, confident, and globally connected. As NDTV positions this venture at the crossroads of entertainment and cultural heritage, it hopes to usher in a new era of collective celebration, truly embracing the “Good Times.”