Moneycontrol surges ahead of ET in online dominance
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2 months ago 02:48:37pm Television

Moneycontrol surges ahead of ET in online dominance

New Delhi, 23-February-2024, By IBW Team

Moneycontrol

In a recent report by Comscore for the month of January, Moneycontrol has solidified its position as the undisputed market leader in the digital financial news space.

According to a press release from Moneycontrol, the platform has achieved remarkable milestones, boasting a total of 420 million page views and an astounding 667 million minutes of user engagement, reaching an all-time high.

In stark contrast, its closest competitor, Economic Times, faces a significant gap in performance. EconomicTimes.com managed to accumulate only 213 million page views during the same period, with a time spent metric totaling 223 million minutes, the press release stated.

This puts Economic Times at nearly half the size of Moneycontrol in terms of page views and just one-third when it comes to the crucial metric of time spent. These figures carry substantial weight for media planners and advertisers, as they seek platforms with superior stickiness, reflecting reader trust and engagement.

The data not only underscores Moneycontrol’s dominance in quantitative metrics but also highlights its qualitative edge in breaking important business stories. The platform has emerged as the preferred choice for industry leaders across corporate India, the startup ecosystem, and stock markets alike.

Moreover, Moneycontrol’s subscription-based service, MC Pro, has achieved remarkable success, amassing close to seven lakh paying subscribers. This stands in stark contrast to ET Prime, the subscription service of Economic Times, which lags significantly behind in this aspect.

In terms of unique views, Moneycontrol garnered an impressive 28.32 million in January alone, showcasing its widespread appeal and influence in the financial news landscape.

As Moneycontrol continues to race ahead on key parameters, it reaffirms its position not just as a market leader but as the go-to platform for those seeking in-depth financial insights, breaking news, and a high level of reader engagement.

The platform’s success signals a growing trust among readers, making it an attractive choice for advertisers and media planners looking for impactful digital spaces.


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