Representing the voice and issues of every thinking urban Indian, Mirror Now has emerged as the nation’s change headquarters, championing pertinent issues that impact people’s lives.

Leading with the proposition, ‘You First’, the channel’s refreshed formats and the content engine has successfully resonated with the viewers across its TV and digital platforms, enabling 2x growth in its market share.

Furthering this momentum, Mirror Now announced the appointment of its new people champion, Shreya Dhoundial as its Executive Editor.

In her new role, Shreya will host the channel’s flagship show, ‘The Urban Debate’ at 8 pm and will be an integral part of the editorial leadership team, driving the channel’s efforts to deliver accurate, relevant, and unbiased news to its viewers.

Based out of Mirror Now’s Noida office, Shreya will report to Nikunj Garg, Managing Editor, Mirror Now.

With a prolific TV journalism career spanning two decades, Shreya brings sharp insights, in-depth research, and accuracy to her news reportage.

An award-winning journalist and renowned Prime Time anchor, Shreya has closely tracked National Security stories and has been credited for reporting the biggest stories across the spectrum including the 26/11 attacks, the India-China standoff at the LAC, and COVID Crisis amongst others, the company said in a statement.

Commenting on the onboarding, Nikunj Garg, Managing Editor, Mirror Now said, “We are delighted to welcome Shreya to the Mirror Now team. With an in-depth understanding of the real essence of news, Shreya truly embodies Mirror Now’s brand ethos and is a valuable addition to fortifying the brand’s narrative of delivering news stories that influence, engage, and impact. Raising national interest on critical topics like women’s safety, gender equality, energy crisis, gaps in urban infrastructure, and climate change, ‘The Urban Debate’ is a highly viewed and critically appreciated news show that has redefined the prime-time news landscape. I am confident that Shreya with her sharp journalistic acumen and domain expertise, will take the show to new heights and lead national issues with a clear agenda of impacting change.”

On her appointment, Shreya Dhoundial said, “I’m honored to join Mirror Now, a brand that has always been aligned to the people’s pulse. The channel has consistently raised issues that matter to citizens and influenced positive impact. This content philosophy has always resonated with me and that brings me to Mirror Now. I look forward to being a part of this very talented & dynamic team. On ‘The Urban Debate’ I will aim to demand answers and accountability from the powers that be.”

Shreya’s commitment to the Journalism of Truth has been recognized and awarded by the Singapore-based Asian Academy Creative Awards.