Mirchi, the city-centric music and entertainment company, collaborated with Radio City, the FM radio station, to commemorate Delhi’s 20th anniversary of radio broadcasting.

The two stations collaborated to create #20saalbemisaal, a radio program that discussed radio’s evolution as a dynamic and influential medium.

The #20saalbemisaal show was co-hosted by Mirchi RJs Naved and Sayema, as well as Radio City RJ Ginnie. They transported listeners back in time, delving into radio’s pre-digital connection with people, sharing industry experiences, career anecdotes, and campaigns.

The RJs looked at radio’s evolution as an entertainment medium, focusing on the role jocks played in shaping its future. Mirchi also hosted a celebration for the Radio City team at their studio.

Kamal Jethva, Business Director – ENIL, Mirchi, said, “We are thrilled to witness the momentous occasion of Mirchi and Radio City’s remarkable 20-year journey in radio broadcasting in Delhi. This celebration represents a harmonious union of our platforms, demonstrating the profound impact and lasting resonance of radio as a medium. It reaffirms the enduring power of radio to connect, entertain, and inform, and we are humbled by the unwavering love and support of our listeners. Mirchi is the largest “hyper-local medium” for brands who are looking at Radio, Digital, Audio, and Video content and BTL solutions. Mirchi has been an entertainment and city connect brand for listeners. As we move forward, we remain dedicated to delivering best-in-class entertainment, ensuring that our listeners experience unparalleled offerings for years to come.”

Kartik Kalla, Chief Creative Officer, of Radio City, said, “We feel ecstatic and nostalgic about revelling 20 years of Radio City and Mirchi in radio broadcasting in Delhi. It is indeed a proud moment for us to celebrate two decades of entertaining listeners and contributing positively to their lives. The two leading FM radio stations coming together to celebrate such a momentous occasion showcases the harmony among players within the radio industry and also highlights the success of radio medium. Leading RJs from both the radio stations created magic on-air through their #20saalbemisaal show by transporting listeners to reminisce old days. Radio City has always provided top-notch infotainment to audiences through its content innovation and groovy music and we will continue to engage our audience with relevant content through campaigns, podcasts, music, updates and much more even in the upcoming years.”