Indian Street Premier League (ISPL), the pioneering tennis ball T10 cricket tournament set to unfold within stadium confines, has inked a significant partnership with Mirchi and Gaana as its Official Entertainment Partners.

This collaboration marks a pivotal moment for ISPL, promising to elevate the tournament’s entertainment quotient by integrating exclusive experiences curated by Mirchi and Gaana.

Expressing enthusiasm about the partnership, a representative from ISPL stated, “Partnering with Mirchi and Gaana aligns with ISPL’s goal of redefining cricket for both players and viewers. This collaboration promises to increase the fun quotient for fans!”

Amol Kale, Core Committee Member at ISPL, highlighted how the alliance with Mirchi and Gaana adds layer of entertainment to the tournament and creates opportunities for further brand partnerships.

Suraj Samat, ISPL Commissioner, emphasized that Mirchi and Gaana’s innovative entertainment approach will bring an extra buzz to the fast-paced T10 cricket format, providing fans with an unforgettable experience.

Yatish Mehrishi, CEO of ENIL, Mirchi, expressed the excitement of merging sports and entertainment through this collaboration. He stated, “Our collaboration with Indian Street Premier League makes for a seamless fusion of sports and entertainment. ISPL’s fast-paced T10 cricket format perfectly aligns with the brand’s commitment to deliver immersive entertainment experiences to consumers.”

The inaugural edition of ISPL is set to feature six competitive teams – Hyderabad, Mumbai, Bengaluru, Chennai, Kolkata, and Srinagar (Jammu and Kashmir). The tournament is scheduled to take place from March 6 to March 15, 2024, in Mumbai.

ISPL has also announced an Invitation to Bid for co-ownership across its six teams, with bids starting at INR 10 Lakhs, offering potential investors an opportunity to be part of this exciting venture.