The Ministry of Information and Broadcasting (MIB) has issued an advisory to all print, electronic media, digital media and private TV channels to display the Azadi Ka Amrit Mahotsav logo during news programmes, reports, and bulletins.

In a letter to all newspapers and TV channels, the ministry said, country-wide celebrations were being undertaken under the Azadi Ka Amrit Mahotsav campaign to commemorate the completion of 75 years of India’s Independence. The campaign celebrates the glorious history of the country’s freedom struggle and journey of socio-cultural, political and economic progress over the last 75 years, All India Radio reported.

“In view of this, media platforms may consider displaying the official Azadi ka Amrit Mahotsav logo during n e w s programmes, reports, bulletins, especially while reporting on matters relating to 75 years of India’s Independence,”  the communiqué from the ministry stated.

The Amrit Mahotsav commenced on March 12 this year and will end on August 15, 2023.

The ministry also lauded private sector media’s role in consistently taking a lead in celebrating India’s patriotic spirit and national achievements.

“It is advised to use the logo during the period of celebrations so that citizens are made aware of India’s rich history and commitment to a bright future,” the government missive added.