Meta has announced it is launching new ad placements and formats on Instagram, for helping advertisers to reach their targeted customers.

Businesses can now place ads in Explore home, the grid people see when they first arrive on the Explore tab, IANS reported from San Francisco.

“We are also beginning to test ads in profile feed, which is the feed experience that people can scroll through after visiting another account’s profile and tapping on a post,” the company said in the blog post.

“As a part of this test, we will experiment with a monetization opportunity that will allow eligible creators to earn extra income from ads displayed in their profile feeds, beginning with select US creators,” it added.

The platform said it found that adding multi-advertiser contextual ads to existing Instagram feed ads campaigns outperformed running campaigns for the Purchase outcome compared to those that did not include multi-advertiser ads.

“At Meta, we are focused on building products for businesses that meet people where they are. We are investing in a discovery ecosystem that generates a connection with customers, demand for products, and interest in brands,” the company said.

It is also launching a test of post-loop ads — 4 to 10 – second skippable and standalone video ads that play after a reel has ended — to help businesses better connect with customers through Reels on Facebook.