Lionsgate Play has introduced a new brand identity in South Asian markets, including India, Indonesia, Philippines, and Malaysia. The updated logo, inspired by a prism, signifies diverse narratives and Lionsgate Play‘s multifaceted approach to storytelling.

Rohit Jain, President of Lionsgate Play Asia, shared his thoughts on the revamped identity, emphasizing the brand’s commitment to providing a platform for various voices and complex characters. The new identity symbolizes innovation, energy, and excitement, reflecting their aspirations for the brand. The aim is to deliver consistent, original, and bold premium content that resonates with viewers and embodies the essence of Lionsgate Play, Financial Express reported.

The prismatic concept allows for a smooth transition to the brand’s new hero color, teal, maintaining the cinematic appeal and signaling a bold new direction. Lionsgate Play seeks to enhance its connection with viewers and provide a seamless entertainment experience they can rely on.

Additionally, along with the updated identity, the company plans to improve the user interface, offering better navigation, faster app loading times, and increased stability for an enhanced streaming experience with a polished look and feel.