Ledure Lightings Limited, a fast-growing lighting brands, launched its new television commercial (TVC) with brand ambassador Ranbir Kapoor, to shape a new cultural conversation around the transformative power of light marking, what it described, a defining moment for the brand as it moves beyond product communication.

According to a press release issued by Ledure Lighting yesterday, the campaign reflects upon a powerful consumer truth where people are found to invest heavily in interiors, decor, furniture etc., overlooking the single element that ties it all together: lighting. Embedded around the key message, ‘Lights Change, Toh Vibe Change’, the TVC highlights the importance of right choice of lights in transforming spaces.

The TVC features Ranbir as ‘The Vibologist’ — a quirky, authoritative character who has the power to hear and feel inanimate objects. Utilising his power he audits living spaces and diagnoses lighting problems with wit and flair. Through dark corners, harsh shadows, and mood-killing illumination, the film dramatises how poor lighting causes genuine emotional distress- and how switching to Ledure instantly solves the problem.

Sharing his vision for Ledure’s next growth chapter, Ankit Gupta, Director, Ledure Lightings Limited, emphasized the strategic-shift from product-led storytelling to connecting emotionally with the consumers through their new TVC campaign.

He highlighted “lighting plays a crucial role in giving a space the right character and identity it truly owns”. However, this remains the most ignored part while planning a home or any commercial space. Before any innovation in the industry, incandescent lamps and compact fluorescent lamp (CFL) were commonly used to illuminate spaces leaving very limited scope to explore and experiment, he explained.

Further stressing on the campaign variables, Gupta mentioned the TVC tagline ‘Lights Change, Toh Vibe Change’, triggering the unavoidable question about the role of perfect lighting helping transform spaces and Ranbir’s contagious energy and ability to combine humour with relatability turning concepts into reality.

The campaign showcases multiple real-life use cases — from living rooms and bedrooms to bathrooms, and lounge spaces — exhibiting how Ledure’s wide range of accent lights, profile lights, and mood-setting solutions delivers transformative results across every space.