Krafton Ad Platform India (KADP India), the Indian subsidiary of South Korea-based advertising technology company Neptune, has launched its advertising technology business in India, beginning with advertising operations for BATTLEGROUNDS MOBILE INDIA (BGMI).

KADP India, according to a press statement from Krafton India yesterday, has partnered with the parent company to manage BGMI’s advertising operations, covering advertising inventory planning and design, campaign delivery, optimisation and operational management.

The company will leverage Neptune’s proprietary advertising technology platform and a local operations team.

The launch marks KADP India’s first major engagement in the Indian market.

Established in April 2026 following Krafton Inc.’s acquisition of a majority stake in Neptune in April 2025, KADP India will serve as a strategic vehicle for bringing Neptune’s advertising technology and operational capabilities to the Indian market.

Launched by Krafton in 2021, BGMI has grown into one of India’s leading mobile games through localised content and immersive player experiences, with more than 260 million cumulative users.

The game has also demonstrated the potential of gaming-led brand integrations through collaborations with Royal Enfield for the Bullet 350 and Continental GT 650, Mahindra for the BE 6 electric SUV, Hero MotoCorp for the Xtreme 160R 4V and Xtreme 125R and PepsiCo for Sting X BGMI.

Starting with BGMI, KADP India plans to expand its partnerships with a range of premium digital media platforms across India, with the aim of building a premium advertising ecosystem.

It will seek to enable brands to engage India’s rapidly expanding digital audience through differentiated, data-driven advertising solutions designed to deliver measurable campaign performance.

Krishna Kant Singh, Sales Lead at KADP India, said, “Gaming is redefining how brands engage with consumers, and BGMI offers one of the most immersive environments to build those connections.

“Our vision is to transform advertising from an interruption into a meaningful part of the player experience, delivering solutions that create value for brands while preserving the authenticity and engagement that players expect. As we expand KADP India’s capabilities, we aim to set a new benchmark for performance-driven advertising in gaming.”