JioStar has emerged as one of the biggest winners at the 2025 edition of the Global Entertainment Marketing Academy of Arts & Sciences (GEMA) India Awards, clinching an impressive 32 metals — 15 Golds and 17 Silvers across multiple categories. From promos and campaigns to craft, design, social media, and branded partnerships, JioStar’s work set new creative benchmarks in entertainment marketing.

Founded as Promax six decades ago, GEMA continues to be among the most prestigious platforms for honouring innovation in TV and streaming marketing. The recognition further cements JioStar’s position as a creative powerhouse in India’s evolving media landscape, the company said in a press release.

The sweep reflects JioStar’s strength in producing clutter-breaking content that blends innovation with audience impact. The company’s wins spanned promos, video campaigns, branded collaborations, and design, showcasing its ability to engage audiences while creating tangible value for partners and advertisers.

A JioStar spokesperson said, “The GEMA Award wins underscore the creative firepower of our teams and JioStar’s leadership in entertainment marketing. By consistently delivering innovative, clutter-breaking work, we not only engage audiences but also create value for partners and advertisers. This recognition is a strong testament to JioStar’s ability to set new benchmarks and shape the future of entertainment storytelling.”

Among the standout victories was the Thunder Thighs Film Festival campaign, which secured multiple awards, including Gold in the Action | Adventure | Thriller Promo and Clip-based Promotion categories. The Yoga Day Ident and Cineplex Diwali Diya Ident also stood out, winning Golds in Holiday Promo and Design respectively.

The company’s Kids & Infotainment division also made a strong mark with the One for Change campaigns, earning accolades across categories such as In-House Campaign, Brand Image Campaign, and Social Good.

On the creative craft front, JioStar scored big with Showtime: KJO’s Biopic?, which won Gold for Script Writing and Gold for Use of Talent/Influence in Social Media. Similarly, Chhota Startup won Gold for Directing, highlighting JioStar’s versatility across genres and formats.
Promo: 4 Golds, 5 Silvers (including MTV Beats Jassi and Rinku Campaign, Holi Slimtastic, Star Gold Freaky Friday)

Video Campaigns: 1 Gold, 2 Silvers (including One for Change Season 2, Independence Day Campaign)

Special: 2 Golds, 3 Silvers (MTV Roadies XX – Animal Promo, Star Gold Salaar Ident)

Craft: 2 Golds, 3 Silvers (Showtime: KJO’s Biopic?, Chhota Startup, Thunder Thighs Film Festival)

Design: 3 Golds, 2 Silvers (Diwali Diya, Cineplex Diwali Diya Ident)

Key Art: 1 Gold (Lootere)

360 Campaign: 1 Gold (Bringing Goddess Closer to Her Devotees)

Social Media: 1 Gold, 1 Silver (Showtime: KJO’s Biopic?, One for Change Season 2)

Branded Partnerships: 1 Silver (Taking Haier Higher in Maharashtra)

GEMA, formerly known as Promax, has a legacy of over 60 years, celebrating creative excellence in entertainment marketing worldwide. Its recognition is seen as the industry gold standard, honouring work that drives innovation and audience connection.

By sweeping the 2025 edition with 15 Golds and 17 Silvers, JioStar has reinforced its role as a frontrunner in India’s entertainment ecosystem, demonstrating not just storytelling mastery but also the ability to merge creativity with commercial success.