With the excitement building for the upcoming TATA IPL 2025, official broadcaster JioStar has onboarded 20 brands across multiple industries, cementing its status as the ultimate destination for advertisers seeking high-impact visibility.

The lineup features an impressive mix of established names from beverages, financial services, consumer goods, and gaming, including My11Circle, Campa Energy, Birla Opus, PokerBaazi, SBI, PhonePe, Mutual Funds Sahi Hai, Thums Up, Google Search, Allen Solly, Jaquar Bath + Light, GPay, Kent Kuhl Fans, Dream11, Campa, Joy Cosmetics, TVS, Asian Paints, Zupee, and Amul.

As one of the most-watched sporting spectacles in India, IPL has always been a magnet for brands aiming to engage with millions of passionate cricket fans. This year, JioStar is set to redefine advertising dynamics with an array of innovative ad-tech solutions designed to maximize brand impact.

Speaking on the development, Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB & Creator at JioStar, emphasized IPL’s role as more than just a sporting event. “IPL is a cultural juggernaut that unites fans and brands at an unprecedented scale. As we gear up for the 2025 season, we are thrilled to welcome our partners to our platform, which offers unmatched reach, cutting-edge ad innovations, and deep consumer engagement. Our seamless synergy between TV and digital, coupled with AI-driven targeting, ensures that brands not only gain visibility but also drive real impact.”

According to The Economic Times, JioStar has introduced several groundbreaking advertising solutions that promise to enhance the viewing experience while delivering high-impact brand messaging. These include:

• AI-powered audience segmentation for hyper-personalized targeting.

• Interactive ad formats that engage viewers across TV and digital platforms.

• Multilingual broadcasts ensuring a deeper connection with diverse regional audiences.

• Seamless cross-platform integration, allowing brands to reach consumers wherever they watch the IPL.

Additionally, advertisers can leverage unique TV ad solutions, such as Brand Spotlight, which guarantees exclusive placements in the first five overs of a match, CGI-Led Live Interventions for immersive brand storytelling, Scannable Action Replay to drive direct consumer interaction, and interactive ad tech via Star Deals.