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As the TATA IPL 2025 enters its final leg, Royal Challengers Bengaluru (RCB) and JioStar have joined hands for a campaign that celebrates an enduring legacy —18 seasons of unwavering fan support.
The collaboration between the franchise and the brand puts the spotlight squarely on the people who’ve stuck with RCB through thick and thin: the fans.
The campaign, launched during the play-offs, opens with a touching promo. A young boy quietly enters a green room, wide-eyed and starstruck, hoping to collect autographs from his heroes — Virat Kohli, Rajat Patidar, and Bhuvneshwar Kumar. But in a delightful twist, Kohli surprises the boy by asking him for an autograph. The moment sets the tone for what follows: a narrative that elevates the role of fans from silent spectators to celebrated stars.
The campaign honours fans by inviting them to submit their digital autographs, which are then printed on the official RCB 2025 season jersey. Over one lakh fans have already participated, submitting signatures and messages of support that have been woven directly into the team’s fabric
