In a move that brings Bollywood closer to its youngest fans, JioStar Kids’ Network has launched a special campaign in collaboration with ‘Sitaare Zameen Par’, one of the most eagerly awaited Hindi films of the year.

The campaign offers children across the country an unforgettable opportunity — a chance to meet superstar Aamir Khan in person.

The strategic partnership positions JioStar Kids’ Network — the parent cluster of top-rated children’s channels such as Nick, Sonic, Disney Channel, and Hungama — as the official Kids Channel Partner for the film.

According to a The Economic Times, this alliance brings together the emotional power of cinema with the entertainment credibility of India’s leading kids’ content network to create a memorable, high-engagement experience for young audiences and their families.

What sets this collaboration apart is a week-long on-air contest on the JioStar Kids’ Network, where children can participate to win a personal meet-and-greet with Aamir Khan himself. The campaign is being promoted across the network with a special television promo that features Aamir Khan alongside beloved animated characters from the channel lineup, creating a unique and compelling crossover between Bollywood and animation.

Known for shaping iconic characters and exploring storytelling white spaces, JioStar Kids’ Network brings its signature creativity to the film’s marketing strategy. The network’s programming and promotional expertise provide Sitaare Zameen Par a trusted platform to reach younger viewers, while simultaneously reinforcing the emotional themes of the film — which, much like Khan’s earlier films, is expected to carry a strong message rooted in childhood, learning, and imagination.

The initiative is more than just a promotional activity; it is designed to create real-world engagement that extends beyond the screen. With ‘Sitaare Zameen Par’ addressing family-centric themes, the collaboration ensures the film’s visibility among its key target demographic: parents and children. The campaign aligns with JioStar’s broader goal of building connections that go deeper than viewership — fostering love for stories, characters, and now, even a chance to meet their favourite superstar.

For Aamir Khan, who is known for his selective and socially resonant films, the campaign offers yet another way to reach young hearts and minds. The on-air contest and network-wide promos are already building buzz across Indian households.

As cinema and children’s television come together in this unique marketing partnership, JioStar Kids’ Network and ‘Sitaare Zameen Par’ are set to offer a truly magical experience that young fans will remember for years.