JioStar has appointed Anvita Thapliyal as vice president, content regulation, strengthening its leadership at a time when India’s broadcast and streaming ecosystem is expanding rapidly under increased regulatory and public scrutiny.

With content volumes rising and compliance expectations tightening, the move signals a sharper focus on governance, brand safety and responsible storytelling across platforms.

The appointment was announced through a LinkedIn post update shared by Thapliyal, where she confirmed that she has taken on the new role at JioStar. She joins the company with nearly two decades of experience across television and digital media, combining hands-on content creation exposure with deep expertise in standards, practices and regulatory compliance.

Most recently, Thapliyal led standards and practices at Star India, where she built and ran one of the industry’s most established content compliance and risk-mitigation frameworks. Her work spanned general entertainment, movies and digital platforms, ensuring alignment with regulatory norms while supporting creative teams through evolving content guidelines.

Over the course of her career, Thapliyal has worked across the full content lifecycle. Her professional journey includes supervising fiction at Taurus Telefilms, handling acquisitions and programming at Palador Pictures, and contributing to content strategy at MobilArt and Balaji Telefilms. At Disney Star, where she served as director, standards and practices, she led a team of over 30 professionals, introduced automation-led processes, and developed content and community policies with a strong regulatory and brand-safety lens. She also worked closely with creative, sales, marketing and technology teams to anticipate and address compliance risks in real time.

Thapliyal has also managed large-scale compliance operations for JioHotstar, navigating the speed and scale of OTT content distribution. Her experience covers legal and regulatory compliance across India, South-East Asia, the Middle East and the UK, along with grievance redressal mechanisms and public-forum governance.

Known for viewing compliance as calibration rather than censorship, Thapliyal has consistently advocated a balance between creative freedom and platform responsibility. As regulatory oversight intensifies and content ecosystems grow more complex, her appointment positions JioStar to strengthen its guardrails while continuing to support ambitious content creation.