JioHotstar has announced the launch of ‘Pitch to Get Rich’, a fashion-focused reality series that aims to empower emerging entrepreneurs with a massive Rs.40 crore investment pool. Produced by Fashion Entrepreneur Fund (FEF) and Dharmatic Entertainment, the show will premiere on October 20 exclusively on JioHotstar Specials, merging Bollywood glamour with real-world business innovation.

The new-age series will feature 14 promising founders from across India as they present their ideas, tackle real business challenges, and compete for funding and mentorship from some of the country’s most influential names. Designed to be both inspiring and entertaining, ‘Pitch to Get Rich’ celebrates creativity, ambition, and the spirit of Indian entrepreneurship, Deccan Herald reported.

Bringing unmatched star power and industry expertise to the stage, the judging and mentor panel includes Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora, who will guide contestants through their entrepreneurial journeys. They will be joined by leading investors and business stalwarts such as Naveen Jindal, Dhruv Sharma, Ravi Jaipuria, Darpan Sanghvi, Gaurav Dalmia, Vagish Pathak, and Vinod Dugar, marking the first time India’s entertainment icons and industrial powerhouses unite to back fashion innovation.

Highlighting the vision behind the series, Apoorva Mehta, CEO of Dharmatic Entertainment, said, “At Dharmatic, we have always believed in the power of storytelling. With ‘Pitch to Get Rich’, we are telling India’s most exciting story yet — the story of entrepreneurs who dare to dream and build. This series is not just entertainment, it’s a catalyst that brings fashion, business, and innovation together, showcasing how Indian creativity can thrive on a global stage.”