The love for over-the-top entertainment experiences in India is about to reach new heights, as JioCinema is set to elevate India’s biggest reality phenomenon ‘Bigg Boss OTT’ beginning June 17.

‘Bigg Boss OTT’, hosted by iconic superstar Salman Khan, will provide 24-7 nonstop entertainment and multi-cam action for free, a first in the show’s history.

JioCinema launched an electrifying promo titled ‘Lagi Bagi’ featuring Salman Khan and Raftaar, dropping hints about the upcoming season and immersing viewers in high-intensity action.

This season, with the tagline ‘Iss baar itni lagegi ki aapki madad lagegi’,  introduces several firsts, giving the audience ultimate control over the game and allowing them to influence the game through unique situations and scenarios.

As per a press release, viewers can interact with housemates in real-time, shaping outcomes such as weekly rationing, spot eliminations, and task decisions.

The promo shows Salman and Raftaar shaking a leg on the hook step, evoking the excitement of both fans and contestants.

Not only that but With multicamera streaming, fans will be able to switch between different perspectives and not miss a single moment of action on The Bigg Boss OTT.

Furthermore, fans will be able to react in real-time via live chats and emojis while watching different parts of the house in real-time, taking interactivity to a new level.

Along with a 360-degree camera view inside the house, viewers will be treated to 1000+ hours of live content, exclusive cuts, and content drops from the house around the clock.

Commenting on being the host of Bigg Boss OTT, Salman Khan said, “India is always looking for nonstop entertainment and Bigg Boss OTT is here to provide exactly that! This season will be raw and unfiltered just like me, making it a perfect match like a Ram milayi jodi. I am sure it is going to be never seen before in the history of unscripted reality where fans can see all sides without any layers. Dekhta ja India, is baar entertainment rukega nahi kyuki contestants ki itni lagegi, ki unko aapki kaafi madad lagegi. I can’t wait to witness all the drama and excitement unfold.