Jio Studios, the content arm of Reliance Industries (RIL), is doubling down on consolidating its market leadership and building powerful film franchises. With at least Rs. 2,000 crore invested in content at any given time, the studio is a profitable venture, according to Jyoti Deshpande, RIL’s President of Media Business. Jio Studios aims to surpass its FY24 box-office collections of Rs. 700 crore with even stronger results in FY25.

Deshpande highlighted the studio’s success with ‘Stree 2’, a joint production with Maddock Films, which grossed over Rs. 500 crore globally. Despite the film industry’s challenges in delivering major hits, Jio Studios scored several successes in FY24, including ‘Zara Hatke Zara Bachke’, ‘Article 370’, and regional hits like ‘Baipan Bhari Deva’, The Economic Times reported.

Looking ahead, Jio Studios will focus more on theatrical releases, shifting away from the direct-to-digital model that dominated FY24. The FY25 slate includes big releases such as ‘Singham Again’, ‘Baby John’, and ‘Sky Force’, with an emphasis on building franchises and tent-pole films. Jio Studios also plans to expand its regional content portfolio, with forays into Tamil and Bengali cinema.

While shifting focus to theatres, the studio remains committed to selling its content across platforms, including Netflix, Amazon Prime Video, and Disney+ Hotstar, alongside RIL’s Viacom18 and JioCinema.