Jack&Jones ropes in Vedang Raina for new denim campaign

Leading European menswear brand Jack&Jones’ has introduced its Autumn Winter 2026 denim campaign in India featuring actor Vedang Raina, bringing together the brand’s signature jean craft with one of the most compelling young voices in Indian entertainment.

For Jack&Jones, denim has always been more than an everyday staple. It is a badge of camaraderie, personal style, and quiet self-assurance. Raina captures the ethos of brotherhood with natural ease, the company said in a press release yesterday.

As an actor defining modern youth culture, Raina represents a generation of men who are driven, understated, and unapologetic about who they are. His effortless off-screen style, creative energy, and strong sense of community make him an authentic fit for the brand, the company added.

Built around the dual energies of Party and Travel, the lineup transitions effortlessly from after-dark statements to life on the road with the crew. Every piece reflects the brand’s promise: iconic jean craft made to be lived in and built for real life.

Speaking on the association, Sumit Dhingra, CEO & Country Director, BESTSELLER India, said, “At Jack&Jones, denim isn’t about choosing between style or substance; our mindset is built on the ‘&’ — craft & quality, fashion & everyday durability.

“Vedang brings an authentic, vibrant energy that reflects our brotherhood today — driven, self-assured, and grounded in togetherness.”

According to Raina, denim is what he reaches for whether traveling, on set, or catching up with friends.

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RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Jack&Jones ropes in Vedang Raina for new denim campaign

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