ITG, CAMBI.AI in pact for news content’s multilingual translation

India media conglomerate the India Today Group (ITG) and artificial intelligence company CAMBI.AI have announced a partnership to facilitate translation and localisation of the news broadcaster’s content in multiple languages.

CAMB.AI, a company that provides AI-powered multilingual communication, said in a media statement from Doha that the strategic partnership will drive AI-powered multilingual translation of ITG’s news content.

The pact, announced on September 12 ahead of the IBC 2025 conference in Amsterdam that concludes today, will allow ITG to expand its reach to both Hindi and regional language audiences in India, as well as for non-resident Indians across the globe, enabling trusted journalism and accessibility.

CAMB.AI is best known for revolutionizing the live sports landscape with its speech-to-speech translation technology, including live dubbing — available in more than 150 languages — that retains the authenticity, emotion and accent of each voice. CAMB.AI for News expands the company’s capabilities, offering the ability to make live news accessible to all, regardless of language/country, and helping build an informed and educated population.

The India Today Group, established in 1975, is one of India’s most trusted and diversified media conglomerates. Built on the belief that independent media is central to democracy, it has consistently championed journalism rooted in truth, credibility and bold storytelling.

From the iconic India Today magazine to category leaders like Aaj Tak, Business Today, and Lallantop, the group today operates across television, print, digital, mobile, and audio. With a monthly aggregate reach of over 750 million, it stands as India’s most trusted media voice.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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ITG, CAMBI.AI in pact for news content’s multilingual translation

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