India media conglomerate the India Today Group (ITG) and artificial intelligence company CAMBI.AI have announced a partnership to facilitate translation and localisation of the news broadcaster’s content in multiple languages.

CAMB.AI, a company that provides AI-powered multilingual communication, said in a media statement from Doha that the strategic partnership will drive AI-powered multilingual translation of ITG’s news content.

The pact, announced on September 12 ahead of the IBC  2025 conference in Amsterdam that concludes today, will allow ITG to expand its reach to both Hindi and regional language  audiences in India, as well as for non-resident Indians across the globe, enabling trusted  journalism and accessibility.

CAMB.AI is best known for revolutionizing the live sports landscape with its speech-to-speech  translation technology, including live dubbing — available in more than 150 languages — that  retains the authenticity, emotion and accent of each voice. CAMB.AI for News expands the  company’s capabilities, offering the ability to make live news accessible to all, regardless of  language/country, and helping build an informed and educated population.

The India Today Group, established in 1975, is one of India’s most trusted and diversified media conglomerates. Built on the belief that independent media is central to democracy, it has  consistently championed journalism rooted in truth, credibility and bold storytelling.

From the iconic India Today magazine to category leaders like Aaj Tak, Business Today, and  Lallantop, the group today operates across television, print, digital, mobile, and audio. With a  monthly aggregate reach of over 750 million, it stands as India’s most trusted media voice.