French media conglomerate Banijay is reportedly in early-stage discussions to acquire ITV Studios, as talks with U.S.-based investment firm RedBird Capital face delays, according to people familiar with the matter, Reuters stated quoting a Financial Times report.

Banijay,  best known for global TV franchises like ‘Big Brother’ and ‘Survivor’, has begun exploring a potential bid to take over ITV Studios, the production arm of UK’s ITV Plc. This move could significantly reshape the global television production landscape, bringing together two entertainment giants under one roof.

The development comes at a time when RedBird’s previously anticipated deal to acquire a substantial stake in ITV Studios has stalled. Sources suggest that while RedBird remains interested, negotiations have slowed due to concerns around valuation, deal structure, and broader market uncertainty. This has opened the door for other potential bidders like Banijay to step in and evaluate strategic options.

ITV Studios is one of Europe’s largest content producers, responsible for popular titles such as ‘Love Island’, ‘Bodyguard’, and ‘Vera’. The potential acquisition could mark a bold expansion move for Banijay, which has been actively growing its portfolio since merging with Endemol Shine Group in 2020.