JioCinema, the official digital streaming partner of IPL 2023, has set a new streaming record with its IPL viewership.

According to a media statement from Jio, the platform’s viewership numbers have been growing rapidly, and the latest IPL season has broken all previous records.

The average user time spent on JioCinema per IPL match has surpassed 60 minutes, a feat that is comparable to linear TV, which remains in the range of 60 minutes, as per the report by Broadcast Audience Research Council (BARC).

JioCinema recently announced that it clocked over 1300 Cr. video views in the first five weeks of the tournament.

This milestone indicates the growing popularity of the platform among users who prefer to watch their favorite content on the go.

Last week, the TAM Report revealed that Connected TV (CTV) advertising spots have been increasing every week during the ongoing season of IPL.

According to the report, CTV ad spots have demonstrated a consistent growth trend, increasing from 78 spots (average ad spots per match) in week 1 to 94 spots (per match) in week 4, which represents a 20 percent growth.

IPL 2023 on Connected TV had reached twice the number of viewers than that on HD TV.

This indicates the growing trend of viewers preferring the convenience and flexibility offered by CTV platforms.