IndiaDotcom Digital Private Limited (IDPL), the digital arm of Zee Media Corporation Ltd, has achieved a significant milestone by recording over 400,000 user sign-ups within just 20 days of integrating Google’s One Tap Sign-In across its expansive network of 35 websites in 10 languages. The development marks a bold step forward in IDPL’s strategy to drive user engagement, trust, and personalization at scale.

In a press release issued by the company, this rollout has now been showcased as a joint case study by Google and IDPL, positioning the integration as a transformative solution for digital publishing. It underlines how simplifying the login experience can help publishers transition anonymous visitors into logged-in users, thereby unlocking deeper insights and more meaningful user relationships.

The collaboration saw Google’s product team work closely with IDPL’s digital strategy team to ensure a seamless implementation that respected both privacy and user experience. According to the statement, this is one of the most extensive rollouts of Google One Tap Sign-In in the Indian media ecosystem, enabling IDPL to reimagine the way audiences interact with its editorial content across platforms. The user journey has now become frictionless, secure, and efficient—key factors in a market that increasingly demands convenience and credibility.

The rollout covered 27 Hindi and English websites and 8 regional language platforms, demonstrating IDPL’s strong presence in multilingual news and infotainment segments. From breaking national news to astrology, lifestyle and entertainment, the One Tap integration has streamlined access and allowed IDPL to build a connected audience base with stronger data foundations. With this, the company aims to move beyond mere traffic metrics and focus on quality engagement.

What stands out in the internal analytics is that 71 percent of new registrations came from IDPL’s news verticals, a clear indication of user trust in credible journalism when offered a smooth and secure entry point. The remaining 29 percent sign-ups were attributed to infotainment platforms, reflecting a healthy mix of interest-based and lifestyle-driven consumption patterns.

Speaking on the impact of the initiative, Karan Abhishek Singh, CEO of ZMCL, said, “Adopting Google One Tap has revolutionized the way we connect with our audience by combining scale with simplicity and security. This innovation not only fuels our rapid growth but also lays a strong foundation for delivering deeply personalized content and enriching user experiences across our diverse digital portfolio.”

This integration has done more than just simplify logins. It has positioned IDPL to leverage a unified layer of first-party user data, enabling smarter content recommendations, refined audience targeting for advertisers, and better editorial decisions. As the industry shifts away from third-party cookies, such direct audience relationships are proving invaluable.

Sushant Mohan, Chief Editor and Business Manager at IndiaDotcom, added, “Our users want fast, secure, and effortless access to the news and stories they care about. The Google One Tap integration delivers exactly that—removing barriers while building trust. The overwhelming response with 400,000 sign-ups is a testament to how technology and credible journalism together can enhance user experience and loyalty.”

With the success of this rollout, IndiaDotcom is not just celebrating a digital achievement but also setting a new benchmark for the Indian media industry. It showcases the potential of thoughtfully executed tech partnerships and the growing importance of user authentication in delivering a truly personalized content ecosystem. The future of publishing, it seems, is just a tap away.