India TV, a prominent Hindi-language news channel, has recently expanded its digital footprint across various online platforms, emphasizing the importance of video content in an evolving media landscape.

However, amidst this digital expansion, India TV faced a significant challenge: ensuring the optimal visibility and discoverability of its videos across Google surfaces, particularly when hosted on third-party platforms. To address this challenge and enhance visibility, India TV implemented strategic video optimization practices aimed at driving traffic back to its web properties, thus maximizing engagement.

By leveraging video markup on its domain, indiatv. in, and adhering to Video SEO best practices, India TV successfully increased the number of video pages indexed by Google, thereby significantly boosting video discoverability across Google Search and Discover platforms.

Ritu Dhawan, Managing Director of India TV, expressed gratitude for the partnership with Google, stating, “We sincerely thank Google for their invaluable partnership. By implementing video best practices on our India TV website, we have seen an impressive increase in our video traffic and engagement in just three months! This web video strategy has led to greater discovery of our videos across Google surfaces and consequently major growth in video consumption on our site.”

The results of India TV’s strategic efforts speak volumes: a remarkable 158% increase in video impressions on Google Search and a significant 67% rise in video clicks within a mere three-month period.

India TV’s success can be attributed to several key strategies, including the creation of a separate video sitemap to facilitate Google’s discovery of their videos, the establishment of dedicated pages for each video to maximize exposure, and the implementation of video schema tags across their entire video inventory. Furthermore, India TV prioritized content quality and metadata optimization as integral components of their Video SEO strategy.

As a result of these initiatives, India TV has not only enhanced its visibility and engagement across Google platforms but has also reinforced its position as a leading provider of compelling and accessible video content in the digital realm.