In a groundbreaking move that fuses human creativity with artificial intelligence, the India Today Group (ITG) has launched A-POP, a new genre of music that blends AI-driven composition with human artistry. As part of this initiative, ITG has introduced India’s first AI Pop Stars—Aishan and Ruh, marking a revolutionary shift in the global music landscape.

Two years after introducing India’s first AI news anchor, Sana, ITG continues to push boundaries, this time transforming the music industry. A-POP is not just a genre—it’s an evolving creative process where humans and AI collaborate to compose, produce, and perform music that transcends traditional limitations.

“A-POP is more than a genre—it merges human imagination with AI capabilities, producing music unrestricted by conventional barriers,” said Kalli Purie, Managing Director and Vice Chairperson, India Today Group.

Unlike conventional music, A-POP songs can be created through various human-AI collaborations—from lyrics written by humans and composed by AI, to AI-generated lyrics composed by human musicians, or even AI-led performances. This flexibility enables endless innovation, making music fluid, electronic, and democratic.

Aishan – A 22-year-old virtual artist from Delhi with roots in Bareilly and Jodhpur, Aishan blends indie acoustic, pop, and R&B sounds, drawing inspiration from personal experiences and new encounters. A self-described ambivert, he finds solace in the mountains of Nainital, has a passion for sneakers, bikes, and fine dining, and embodies a classy, old-money aesthetic.

Ruh – A 24-year-old virtual artist from Delhi, Ruh is adventurous, free-spirited, and fearless. With a love for travel and cultural exploration, her music is a bold reflection of her independent personality and passion for self-expression. Ruh’s mission is to inspire others to live authentically and without fear of judgment.

Aishan and Ruh aren’t just digital personas—they are AI-powered artists capable of:

• Creating music in multiple languages
• Engaging with fans 24/7
• Personalizing content based on audience preferences
• Eliminating physical constraints and performance fatigue

Their music and music videos are now streaming on all major platforms, including YouTube, Spotify, Amazon Music, Apple Music, and Saavn. Fans can also follow them on Instagram for updates, interactions, and exclusive content.

The India Today Group’s latest venture underscores its commitment to technological innovation in media and entertainment. By combining AI with human expertise, ITG is not only reshaping music but also setting new benchmarks for AI integration in creative industries.

“ITG has always been at the forefront of groundbreaking initiatives that go beyond automation. A-POP is another step in our journey to create engaging and entertaining experiences for our audiences,” added Kalli Purie.

With A-POP, the music industry is entering a new era, where AI-powered artists can push creative boundaries, redefine fan interactions, and reshape the way music is made and consumed.

Check out Aishan & Ruh now on all streaming platforms!